Our History

NSA has a nearly 40-year history of selling quality products designed to improve our quality of life - and selling them only through independent "distributors." Thorough market research is always carried out before the development and launch of a new product to ensure it meets important criteria that combine the highest quality, convenience, good value in the ratio between quality and price and, most importantly, improvement of the quality of life. Combined with the potential of opportunity offered by the Personal Franchise system and the commitment and dedication of the company's people around the world, this philosophy has enabled NSA to become a hugely successful global organisation over the last three decades.

In the 1990s, NSA introduced Juice PLUS+® at a time when only a few members of the medical and scientific community were beginning to realize the importance of whole food based nutrition. We initiate a programme of supporting and encouraging third party clinical research on Juice PLUS+® to independently verify its benefits. We further refine our business model to combine the best elements of traditional franchise marketing, direct sales, and network marketing, and consumer goods marketing - and create the Juice PLUS+® Personal Franchise system.

Today, NSA continues to improve Juice PLUS+® and the whole family of Juice PLUS+® whole-food based nutritional products. As leading scientists take greater note of Juice PLUS+® and the early published clinical studies of the product, NSA expands its programme of supporting and encouraging third-part clinical research. We continue to refine our business and marketing strategies to embrace and take full advantage of Internet technology, the growing impact of Internet social communities, and numerous other aspects of our rapidly changing world.

Juice Plus - Our History